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What Is a Web Service and How Can It Help Your Business?

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Your business’s online presence can mean the difference between success and failure. As such, your website is more than just a digital storefront — it’s a critical tool that can drive customer engagement, sales, and brand recognition.

Most potential customers won’t stay on a website if it loads slowly, crashes frequently, or isn’t user-friendly. When your website runs poorly, it can damage your reputation and decrease revenue. It’s not enough to just have a website; you need to ensure that it delivers an exceptional experience to visitors.

That’s where web services come in.

Climb aboard as we sail into the sea of web services — where functionality meets aesthetics, security meets usability, and business growth meets success. But first, let’s start with the basics.


What are Web Services?

If you own a website and have heard of WordPress or Shopify, then you may already know what a web service is. In simple terms, web services refer to the maintenance and management of a website’s essential functions.

Web services are the backbone of a successful online business. They encompass everything from monthly maintenance and plugin management to website design, security, and hosting. Essentially, web services help your website operate smoothly and efficiently.

Web services vs. web service providers

It’s important to note the difference between web services and web service providers. While web services refer to all the essential functions necessary to keep a website running, a web service provider is a company or individual that offers these services to clients.

Think of web service providers as the crew that keeps your website’s ship in order. They handle all the behind-the-scenes technical work so you can focus on managing and growing your business.

Why are Web Services important?

With over 1.13 billion websites in existence, competition for online visibility is fierce. Your website must be updated and user-friendly to help attract and retain visitors. Web services can help you achieve that. Here’s how:

  • Monthly Maintenance: Just like a car needs regular servicing to run smoothly, your website also requires monthly maintenance. This includes tasks such as software updates, checking for broken links, backing up data, and more.
  • Plugin Management: Plugins are essential features that enhance your website’s functionality. However, if not managed correctly, they can become a security risk or cause website crashes.
  • Website Design: First impressions matter, and your website’s design is often the first thing visitors see when introduced to your business. Web services can help ensure that your website looks professional, modern, and visually appealing.
  • Security: Cybersecurity threats are rising, making it vital to have proper security measures in place for your website. Web services include measures such as regular security scans and backups to keep your website and customer data safe.
  • Hosting: Your website needs a reliable server that can handle traffic, prevent downtime, and offer quick load times.

Get a reliable crew: How Wise Kraken™ can help

Website Design: More Than Just Aesthetics

Your website design sets the tone for your brand and creates a lasting impression on visitors. But it’s not just about looking good; a well-designed site must also be intuitive and optimized for conversions. According to statistics, 42% of consumers will leave websites because of poor functionality. It doesn’t matter how good your website looks if it’s not user-friendly. That’s where Wise Kraken™ comes in. Our team of web design experts can help create a stunning and functional website that represents your brand, engages visitors, and drives conversions. From choosing the right color scheme to creating an intuitive navigation system, our design process perfectly balances technicality and creativity.

Website Maintenance: Keeping Your Ship Afloat

Maintaining a website is an ongoing process that requires regular updates, fixes, and optimizations. But, as a business owner, you may not have the time or resources to dedicate to these tasks every month. That’s where monthly maintenance services come in. If you already have a website, our team can take over the maintenance tasks for you, ensuring that your website runs smoothly and efficiently. Our web services include monthly maintenance, plugin management, security updates, hosting solutions, and more.

Web Security: Keep Your Website Safe From Pirates

Just like a ship sailing the seas is always at risk of encountering pirates, websites are also vulnerable to cyber-attacks. In fact, 64% of companies have experienced web-based attacks. That’s why it’s crucial to have robust security measures in place to protect your website and its data.We take web security seriously. We use top-of-the-line security protocols to safeguard our clients’ websites from potential threats. From regular malware scans and vulnerability assessments to implementing secure coding practices, we’ve got you covered.

Plugin Management: Keeping Up with Updates

Plugins are an integral part of platforms like WordPress and Shopify, providing additional functionality and features to websites. But, these plugins require regular updates to ensure they are working correctly and not causing any security or compatibility issues. As your business grows, the number of plugins on your site will likely increase, making it challenging to keep up with updates. That’s where our team comes in. We will monitor and manage all your plugins, ensuring they are regularly updated and optimized for your website’s performance.

Hosting Solutions: Let Us Take the Wheel

Web hosting is the service that allows your website to be accessible online. The quality of your web hosting can significantly impact your site’s performance, loading speed, and overall user experience. As such, it’s crucial to choose a reliable and high-performing hosting service. A slow or unreliable hosting provider can negatively impact your site’s speed, security, and user experience. Our team has extensive knowledge and experience in selecting and managing hosting solutions. We will work with you to determine the best hosting option for your website’s needs and manage it for you, leaving you free to concentrate on running your business.


Let Us Help You Master Web Services

At Kraken Sales Funnels, we can help you leverage web services and elevate your online presence. Whether you need help building a website from scratch or maintaining your existing website, our web services can help take your business to the next level. Let Wise Kraken™ be your reliable crew on the choppy seas of the digital world. We can navigate any challenges that may arise and help keep your website sailing for years to come. Contact us today to schedule a free discovery call.

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