As a cold caller, you’ll find that most of your calls go to voicemail. Most sales representatives will leave about 70 voicemails each day. Because of this, it is essential to learn the best tactics for leaving a cold call voicemail to increase the odds of getting a follow-up.
Leaving a voicemail is a great opportunity for sales prospecting, as long as you know the right tactics. Here are 10 pro tips for doing that:
1. Keep It Short
One of the most important tips you need to follow when you are leaving voicemails is to keep them short. When you leave long voice messages, your prospects will be more likely to tune out or to delete the message before even listening.
How long should a sales voicemail be? It is recommended that you leave it at 45 seconds or less. This way, you can include relevant information without rambling or including unimportant details.
2. Lead With Relevant Information
Next, you must lead with information that is relevant to your prospect. If you start talking too much about who you are and what you are selling, you won’t be able to hook your prospect.
Instead, they will recognize that you are giving them a sales pitch and will delete your message.
3. Remember the Goal of Your Voicemail
Whenever you are cold calling, you must know the goal of your call and voicemail. If you give too much information in your message, your prospects will not feel the need to call back.
The goal of your voicemail should be to get them to call you back. You want to leave them with a sense of urgency, but you don’t want to seem too desperate.
Finally, you need to leave them with a good brand impression.
4. Be Conscious About Your Tone of Voice
When you are leaving a voicemail, especially after several hours of doing this, it can be easy to sound monotonous and bored. If you feel like you are getting tired of cold calling, take a break to make sure your tone sounds excited and happy. Breaks let you reassure yourself, giving you confidence.
However, you should also be careful that you don’t slip into a sales voice.
5. Call at the End of the Day
Something else that can increase your chances of a call back is calling near the end of the day. Because your prospects will be dealing with their long to-do list at the beginning of the workday, they will be less likely to respond to your voicemail, even if you do everything right.
Instead, you should call at the end of the day when they are not as busy. This will increase your chances of getting a callback or even getting through to your prospect on your first call.
6. Don’t Ramble
One of the worst things you can do when you are leaving a voicemail is to fill it with useless information. You should never ramble when you are talking to a prospect. Instead, give them only useful information and end the voicemail before it goes on for too long.
This way, your prospects will still be interested in what you have to say and will be more likely to call you back.
7. Don’t Make It Too Sales-y
Making a voicemail too sales-y is one of the easiest ways to lose your prospect’s interest. First, giving a sales pitch will give your prospect too much information and they won’t feel like they need to learn more about your offer.
Plus, voicemails that are too sales-y may sound desperate and demanding. Instead, try to hook their interests without giving too much away.
8. Lead up to Future Interactions
As you are leaving a voicemail for a prospect, you should use it to lead up to your future interactions. This is also known as leaving breadcrumbs, as it will spur connections in the future.
Rather than giving your prospects everything they need to know, you can hint at other details and use them to build onto the conversation later. You can even use this tactic and then follow up with an email.
9. End With Your Name and Number
Even though you gave information about yourself and your company at the beginning of your voicemail, you should also end with your name and number. Restating your contact information will ensure that your prospect will know how to reach you and will increase your conversion rates.
Repeat your name and contact information twice at the end of your message.
10. Leave Multiple Voicemails for a Prospect
Finally, you must leave multiple voicemails for each of your prospects. Many cold callers will give up after one or two attempts, but you may need several attempts for your cold calling to work. You may need to call a prospect up to 10 times before you should give up.
By leaving multiple voicemails, your prospects will recognize your name and will be more likely to reach out to you.
Learn More About the Best Cold Call Voice Messages
When you are leaving cold calls, you must be prepared to leave a voicemail. Being prepared will help you leave better voicemails and be more likely to get responses from prospects.
Do you want a team of experts to do the cold calling for you? Kraken Sales Funnels can help! We help B2B and B2C companies accelerate their growth and provide consistent new sales appointments with prospects by warming them up first with an expert cold email campaign.
Contact our team today to learn more about our services.