Create unique email variations automatically to make cold outreach more personalized and less repetitive.
What’s New:
- Create multiple variations of words, phrases, or entire sentences in a single email template.
- Emails will automatically select one variation when sent.
- Use in subject lines, preview text, or the email body.
Why it matters:
This feature helps reduce repetitive content in cold email campaigns, supporting better deliverability and SPAM best practices. It allows you to test different messaging approaches without maintaining multiple versions, aligning with leading cold outreach platforms.
How it works:
Open the email builder. Add your content variations inside curly braces after the keyword “SPIN” and separate each option with a pipe |. Example: {SPIN|Hey|Hello|Hi}. Save your message or template. When the message is sent, we automatically select one of the options at random. If you would like your Kraken team to turn this Beta feature on for you, please reach out to our team via a support ticket.