Kraken sales funnel logo

Popular Captain's Log Entry

Content Marketing for Tight Budgets: Quality Over Quantity

animated kraken tentacle clutching bottle with note

You’ve likely heard the phrase “Content is King”. This quote, delivered by Microsoft founder Bill Gates in a 1996 essay, shows that the significance of content has been recognized for decades. He saw the writing on the wall, so to speak, and recognized the power of content as the world transitioned into the Internet age.  […]

Unleashing the Power of Marketing Metrics: A Budget-Friendly Guide

March blog hero

Creativity in marketing is critical. It allows you to stand out, connect with your audience, and create bold strategies that set you apart from your competition. However, keeping the wind in your sales (forgive the pun) requires more than just creativity and determination; it demands a strategic approach backed by data-driven insights. Think of your […]

How to Effectively Budget for Marketing

crab holding a bottle

Navigating the seas of marketing requires more than just creativity and innovation — it demands a well-thought-out marketing budget that aligns with your business goals. As a small business owner, the challenge lies not only in reaching your target audience but also in allocating resources wisely to ensure a strong return on investment (ROI). Whether […]

Secured By miniOrange