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How To Make Money With Affiliate Marketing in 2024

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Whether you realize it or not, you’ve likely encountered affiliate marketing in your day-to-day life — from social media influencers promoting a product or service to bloggers sharing links to items they personally use and recommend. According to research, 83% of marketers use affiliate marketing to raise brand recognition. Evidently, this strategy is working, as the global affiliate marketing industry is worth $17 billion as of 2023.

As the allure of affiliate marketing grows, many are left wondering, “How do I get started?” Thankfully, there’s a clear treasure map to affiliate marketing success — a map that anyone can follow!

Whether you’re a seasoned marketer looking to diversify your income streams, or a novice dipping your toes in the digital sea, affiliate marketing is for you. From choosing the best affiliate programs to launching a website dedicated to your affiliate marketing endeavors, we’ve got you covered — with a step-by-step guide and some helpful tips for finding the booty of affiliate marketing.

What is affiliate marketing?

Affiliate marketing is the process of earning a commission by promoting other people’s (or companies’) products. As an affiliate marketer, you find a product you like, promote it to others, and earn a piece of the profit for each sale that you make.

It’s a modern interpretation of a traditional sales role where you’re rewarded for direct success and results. The more you sell, the more money you make. However, with affiliate marketing, you don’t have to deal with any inventory, shipping, or customer service — making it a popular choice for those looking for an online passive income stream.

Affiliate marketing can be a great way for beginners to get started in the world of online business. It requires minimal investment and can be done from anywhere, as long as you have an internet connection. Plus, with the variety of products and services available to promote, there’s something for everyone.

In 2024, the landscape of affiliate marketing is predicted to be more dynamic and prosperous than ever. To make money with affiliate marketing in the future, here are some key things to consider.

Types of Affiliate Marketing

Affiliate marketing has evolved into various branches, each with its unique strategies and benefits. Here are the most popular ones:

  1. Pay Per Sale: This is the traditional affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies.
  2. Pay Per Lead: In this affiliate marketing structure, the affiliate is paid based on the conversion of leads. The affiliate must persuade the consumer to visit the merchant’s website and complete a desired action — whether it’s filling out a contact form, signing up for a trial of a product, subscribing to a newsletter, or downloading software or files.
  3. Pay Per Click: This program focuses on incentivizing the affiliate to redirect consumers from their marketing platform to the merchant’s website. This means the affiliate must engage the consumer to the extent that they will move from the affiliate’s site to the merchant’s site. The affiliate is paid based on the increase in web traffic.

The best type of affiliate marketing program for you depends on your expertise and the nature of your audience.

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Pros and cons of affiliate marketing


  • Low cost to start: You don’t need to create your own product or service, saving you time, money, and resources.
  • No expertise needed: You can promote products in areas that you’re passionate about without having to be an expert on the topic.
  • Flexibility: As an affiliate marketer, you have the freedom to work from anywhere and set your own schedule.
  • Passive income potential: Once you’ve set up your affiliate marketing system, it can continue to generate income for you even when you’re not actively promoting products.


  • No control over product quality: As an affiliate, the products and services you promote are out of your control. If a customer has a bad experience with a product, it could reflect poorly on your brand.
  • Competition: With the rise in popularity of affiliate marketing, there is increased competition for product promotion. This means you need to stand out and be strategic with your promotions.
  • Time investment: Building a successful affiliate marketing business takes time and effort. It’s not a get-rich-quick scheme, so patience and consistency are key.

Kraken holding stop watch and map

Getting started with affiliate marketing: Your treasure map

Step 1: Choose your niche — Start by choosing a niche that aligns with your interests and expertise. This will make it easier to create valuable content and engage with your audience.

Step 2: Research affiliate programs — Do your research to find the best affiliate programs for your niche. Consider factors like commission rates, product offerings, and tracking systems.

Step 3: Build a website or blog — Create a visually appealing and user-friendly website to serve as your platform for promotion and content creation.

Step 4: Produce high-quality content — Consistently produce valuable, informative, and engaging content related to the products you are promoting.

Step 5: Promote on social media — Utilize social media platforms to reach a larger audience and connect with potential customers.

Step 6: Track and adapt — Monitor your progress through analytics and make adjustments to your strategies as needed to improve your success.

By following these steps, you’ll be well on your way to becoming a successful affiliate marketer. However, this is just the tip of the iceberg when it comes to making the most out of your affiliate marketing efforts, here are some helpful strategies to keep in mind:

Affiliate marketing: Helpful tips and tricks

Choose the Right Affiliate Program

Choosing the right affiliate marketing program can make all the difference in your success. It’s important to find a program that aligns with your interests and values and offers competitive commission rates and reliable tracking systems.

Some of the best affiliate programs include Amazon Associates, ClickBank, and Commission Junction. These platforms offer a wide range of products to promote, making it easy to find something that resonates with your audience.

There are also many smaller companies that offer lucrative affiliate options. Do your research, and don’t be afraid to reach out to companies directly to inquire about their affiliate programs.

Create a Website or Blog

While it’s possible to promote affiliate products without a website, having one can greatly increase your chances of success. Your website serves as a hub for all of your content and promotions, making it easier for potential customers to find and engage with you.

When creating your website, make sure it is visually appealing, easy to navigate, and optimized for search engines. This will help drive traffic to your site and increase your chances of making sales. Additionally, regularly updating your website with fresh and relevant content will keep your audience invested and coming back for more.

On the contrary, don’t limit yourself to just a website. Utilize other platforms such as social media, email marketing, and even YouTube to reach a wider audience.

Produce Diverse Content

In addition to written content, consider diversifying your content with visuals such as photos, infographics, and videos. These can be highly effective in capturing the attention of potential customers and conveying information in a more entertaining way.

Furthermore, don’t just promote products through reviews or advertisements. Consider creating informative and helpful content around related topics to build trust with your audience and establish yourself as an expert in your niche.

Stay Engaged with Your Audience

Engaging with your audience is crucial for building relationships and promoting trust. Respond to comments, emails, and messages from your followers. Ask for feedback and suggestions on what type of content they would like to see.

Create a newsletter

Additionally, consider creating a newsletter or email list to provide updates, promotions, and exclusive content to your subscribers. This will help keep your audience interested and more likely to make purchases through your affiliate links. This also gives you the opportunity to segment your audience and send targeted emails based on their interests.

Choose quality over quantity

Instead of promoting a large number of products, focus on promoting high-quality products that align with your niche and are relevant to your audience’s needs. This will not only help build credibility with your audience, but also lead to higher conversion rates and, ultimately, more success in affiliate marketing.

Keep up with Industry Trends

The world of affiliate marketing is ever-evolving. Stay on top of industry trends and adapt your strategies accordingly. This could include changes in consumer behavior, new products or services being offered, or shifts in popular social media platforms. By staying informed and adapting to changes, you can continue to maximize your success as an affiliate marketer.

Leverage SEO techniques

Optimize your content for search engines to increase your visibility and attract more potential customers. This includes using keywords and phrases related to your niche, optimizing meta descriptions and titles, and regularly updating your content. By leveraging SEO techniques, you can drive more traffic to your website and increase the chances of making sales.

Track Your Progress and Adapt

Like any business, it’s important to track your progress as an affiliate marketer. This will help you identify what strategies are working and where improvements can be made.

You can use various tracking tools and analytics to monitor your website traffic, click-through rates, conversion rates, and more. With this data, you can adapt your approach and make informed decisions to improve your success as an affiliate marketer.

Recognize that success doesn’t happen overnight

Anyone who tells you that you’ll become an overnight millionaire with affiliate marketing is trying to sell you something. The truth is, success takes time, effort, and dedication. It takes time to build up your website, create content, and start ranking on search engines. It also takes time to develop relationships with your audience and gain their trust.

Don’t get discouraged if you don’t see immediate results. Keep working hard and making adjustments to your strategies, and eventually, you will see the fruits of your labor. Be patient and consistent in your efforts, and success will follow. 

Remember that affiliate marketing is not a get-rich-quick scheme, but rather a long-term strategy for building a successful online business. With hard work and determination, you can reach your goals as an affiliate marketer.

Consider the Kraken Sales Funnels Affiliate Program

If you’re looking to boost your affiliate marketing efforts and generate even more passive income, consider the Kraken Sales Funnels affiliate program.

We provide affiliates with a special tracking link that gives you a percentage on every sale you send our way. When you partner with Kraken, you’ll have the opportunity to earn competitive commissions and boost your affiliate revenue. It’s a win-win for everyone! Join the Kraken Sales Funnels affiliate program today and take your affiliate marketing to the next level.

Kraken with a map

“X” Marks the spot

Affiliate marketing offers endless opportunities for anyone looking to make passive income or even a full-time career. It can be an extremely lucrative venture if approached with the right strategies and mindset. By choosing the right programs, creating quality content, and staying patient, you can turn your passion and knowledge into a successful affiliate marketing business.

Working with Kraken Sales Funnels can significantly enhance your affiliate marketing efforts. Our comprehensive affiliate program is focused on maximizing your earnings while providing value to your audience. When you align yourself with Kraken, you’re not just joining an affiliate program; you’re becoming part of a supportive community dedicated to your growth and success in affiliate marketing. Get in touch to learn more.

So what are you waiting for? Follow our treasure map and start your journey toward success today!

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