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Popular Captain's Log Entry

Content Marketing for Tight Budgets: Quality Over Quantity

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You’ve likely heard the phrase “Content is King”. This quote, delivered by Microsoft founder Bill Gates in a 1996 essay, shows that the significance of content has been recognized for decades. He saw the writing on the wall, so to speak, and recognized the power of content as the world transitioned into the Internet age.  […]

Unleashing the Power of Marketing Metrics: A Budget-Friendly Guide

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Creativity in marketing is critical. It allows you to stand out, connect with your audience, and create bold strategies that set you apart from your competition. However, keeping the wind in your sales (forgive the pun) requires more than just creativity and determination; it demands a strategic approach backed by data-driven insights. Think of your […]

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