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Popular Captain's Log Entry

Content Marketing for Tight Budgets: Quality Over Quantity

CONTENT MARKETING FOR TIGHT BUDGETS- QUALITY OVER QUANTITY

You’ve likely heard the phrase “Content is King”. This quote, delivered by Microsoft founder Bill Gates in a 1996 essay, shows that the significance of content has been recognized for decades. He saw the writing on the wall, so to speak, and recognized the power of content as the world transitioned into the Internet age.  […]

Unleashing the Power of Marketing Metrics: A Budget-Friendly Guide

Unleashing the Power of Marketing Metrics: A Budget-Friendly Guide

Creativity in marketing is critical. It allows you to stand out, connect with your audience, and create bold strategies that set you apart from your competition. However, keeping the wind in your sales (forgive the pun) requires more than just creativity and determination; it demands a strategic approach backed by data-driven insights. Think of your […]

Reasons Small Businesses Need Marketing Automation

REASONS SMALL BUSINESSES NEED MARKETING AUTOMATION

Small businesses often struggle to keep up with the fast-paced world of marketing, which is why adopting an automated marketing platform is becoming increasingly important. Automating your marketing processes can help take the load off your business and improve efficiency. With an automated marketing platform, businesses can streamline workflows, reduce time wasted on manual tasks, […]

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