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Popular Captain's Log Entry

7 Daring Cold Email Tips To Try

people surfing

Composing a cold email that actually gets opened is not easy. People are so used to getting a stream of boring emails in their inbox that it’s easy for them to miss yours. Inboxes are bombarded with so much spam, dull newsletters, or uninteresting updates, it’s easy for people to assume that your cold email […]

How to Become an Appointment-Setting Machine


Getting a difficult B2B prospect to set an appointment with you is about refusing to give into their initial rejection and, instead, discovering their true needs. Here are some tips for setting appointments over the phone, as well as some helpful sales prospecting methods and techniques.

15 Cold Email Basics to Boost Outbound Sales

ship at sea

Getting your name out there — and the services you provide — is the tough part. No company likes to rely solely on the tumultuous whirlpool of social media advertising or the arduous task of cold calling. That’s why you need to add cold emailing to your winning strategy.

What is a Cold Email? And Why Do Some Work While Others Bomb?


So, what exactly is a cold email? Like a cold call, a cold email comes out-of-the-blue from a stranger. But it’s short, to the point, and gives potential customers time to think about whether to follow the call to action — usually clicking on a link or booking a brief phone appointment to learn more. […]

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